*Please note that the flasher shown in the images is not included.
This product uses Wrangler's original 19oz selvedge denim fabric, a vintage deadstock fabric that has been commercialized for the first time by Wrangler and is not typically used. It was specially selected to express the masculine allure that BACKLASH embodies. Despite being a heavy-ounce fabric that is difficult to sew, it offers surprisingly light wearability and a comfortable fit, contrary to the powerful texture suggested by its ounce weight. Black sewing thread is used to give the one-wash, elegant hue a refined impression that is not overly casual. The warp and weft threads are made from extra-thick slub yarn (count 3), resulting in rough yet deeply textured fading and aging as the denim is worn, developing a unique and profound character. All brand names are unified in black leather to match the product's refined impression. While based on Wrangler's original front buttons, only the top button is a BACKLASH original tack button.
This new collaborative design is a crossover based on Wrangler's masterpieces, the "11MW" and "111MJ." The 11MW features iconic details such as "NO SCRATCH RIVETS" designed not to damage a horse's saddle, and a "WATCH POCKET" with a deep, highly convenient design. The 111MJ is said to be Wrangler's first model and is famous as the jacket beloved by John Lennon. It features numerous details emblematic of Wrangler, such as "bar tacks" that secure the front pleats, "side buckles" for waist adjustment, and the iconic "silent W" stitching. It is a jacket packed with features for cowboys working in harsh environments.
"Wrangler"
Wrangler's origins trace back to the Blue Bell Overall Company, founded by C.C. Hudson in Greensboro, North Carolina, in 1904. In 1930, the company changed its name to Blue Bell and by 1936, it had grown into the world's largest workwear company. After the war, millions of soldiers returned home to their former lives, and in response to their demand for durable casual wear, the company decided to manufacture blue jeans. Building on nearly half a century of accumulated expertise, the Wrangler brand was launched in 1947, and production of its first model, the 11MW, began. At a time when oversized workwear was the norm for blue denim, Wrangler began producing stylish Western wear. Disliking the image of denim pants as mere work clothes, Wrangler was the first to use the name "JEANS." To further elevate the brand, Wrangler welcomed Rodeo Ben, a top-tier costume designer in Hollywood, as a designer, leading to the creation of the 11MW. In 1947, the 11MW featured a clean, straight line previously unseen, and details designed for cowboys riding horses, such as hip pockets with a double-layer structure to prevent tearing and a high-set watch pocket for easy access. These features became the origin of Western jeans. In 2022, the brand celebrated its 75th anniversary.