Backlash Co., Ltd. (the “Company”) establishes this Privacy Policy (the “Policy”) regarding the handling of users’ personal information in the online shop service (the “Service”) provided on this website.

Article 1 (Personal Information)

“Personal Information” means “personal information” as defined in the Act on the Protection of Personal Information, and refers to information about a living individual that can identify a specific individual by name, date of birth, address, telephone number, contact details, or other descriptions, as well as data relating to appearance, fingerprints, voiceprints, and insurer numbers on health insurance cards and other information that can identify a specific individual on its own (personal identification information).

Article 2 (How We Collect Personal Information)

The Company may ask for personal information such as name, date of birth, address, telephone number, email address, bank account number, credit card number, driver’s license number, etc. when a user registers for the Service. The Company may also collect transaction records and payment-related information that includes users’ personal information from partners, including information sources, advertisers, and ad delivery providers (collectively, “Partners”).

Article 3 (Purposes of Use)

The purposes for which the Company collects and uses personal information are as follows:

  1. To provide and operate the Service
  2. To respond to inquiries from users (including identity verification)
  3. To send emails about new features, updates, campaigns, and other information regarding the Service, as well as information about other services provided by the Company
  4. To contact users as necessary for maintenance and important notices
  5. To identify users who violate the Terms of Use or attempt to use the Service for fraudulent or improper purposes, and to refuse their use
  6. To enable users to view, change, or delete their registered information and to view their usage status
  7. To bill users for usage fees for paid services
  8. For purposes incidental to the above purposes

Article 4 (Change of Purposes of Use)

  1. The Company may change the purposes of use of personal information only when the changed purpose is reasonably recognized to be related to the purpose before the change.
  2. If the purposes of use are changed, the Company will notify users or announce the changed purpose on this website in a manner prescribed by the Company.

Article 5 (Provision of Personal Information to Third Parties)

  1. The Company will not provide personal information to any third party without prior consent of the user, except in the following cases. This does not apply where permitted by the Act on the Protection of Personal Information or other laws and regulations.
    1. When it is necessary to protect a person’s life, body, or property, and it is difficult to obtain the consent of the person
    2. When it is particularly necessary for improving public health or promoting the sound growth of children, and it is difficult to obtain the consent of the person
    3. When it is necessary to cooperate with a national government, local government, or a person entrusted by them to perform duties prescribed by law, and obtaining the person’s consent may impede the performance of such duties
    4. When the following matters have been announced or published in advance and the Company has submitted a notification to the Personal Information Protection Commission
      1. That the purposes of use include provision to third parties
      2. Items of data to be provided to third parties
      3. Means or method of provision to third parties
      4. That provision of personal information to third parties will be stopped upon request by the person
      5. How to accept such requests
  2. Notwithstanding the preceding paragraph, the recipient of information will not be deemed a third party in the following cases:
    1. When the Company entrusts all or part of the handling of personal information within the scope necessary to achieve the purposes of use
    2. When personal information is provided in connection with a business succession due to merger, etc.
    3. When personal information is used jointly with a specific person, and the person is notified in advance or is placed in a condition to easily know the following: the fact of joint use, items of personal information jointly used, scope of joint users, purpose of use by joint users, and the name of the person responsible for managing such personal information

Article 6 (Disclosure of Personal Information)

  1. When the Company is requested by the person to disclose personal information, the Company will disclose it to the person without delay. However, the Company may not disclose all or part of it if disclosure falls under any of the following, and if a decision not to disclose is made, the Company will notify the person without delay. A fee of JPY 1,000 per request will be charged for disclosure.
    1. When there is a risk of harming the life, body, property, or other rights and interests of the person or a third party
    2. When there is a risk of significant hindrance to the proper execution of the Company’s business
    3. When it would otherwise violate laws or regulations
  2. Notwithstanding the preceding paragraph, the Company will not, in principle, disclose information other than personal information, such as history information and characteristic information.

Article 7 (Correction and Deletion of Personal Information)

  1. If a user’s personal information held by the Company is incorrect, the user may request correction, addition, or deletion of such personal information (collectively, “Corrections”) in accordance with the procedures prescribed by the Company.
  2. If the Company determines that it is necessary to respond to the request in the preceding paragraph, the Company will make the Corrections without delay.
  3. The Company will notify the user without delay when it makes Corrections or when it decides not to make Corrections pursuant to the preceding paragraph.

Article 8 (Suspension of Use, etc.)

  1. If the Company is requested by the person to suspend use or erase personal information (collectively, “Suspension of Use, etc.”) on the grounds that the information is handled beyond the scope of the purposes of use or that it was obtained by wrongful means, the Company will conduct necessary investigation without delay.
  2. Based on the results of the investigation in the preceding paragraph, if the Company determines that it is necessary to respond to the request, the Company will carry out Suspension of Use, etc. without delay.
  3. The Company will notify the user without delay when it performs Suspension of Use, etc. or when it decides not to do so pursuant to the preceding paragraph.
  4. Notwithstanding the preceding two paragraphs, if Suspension of Use, etc. would require significant costs or is otherwise difficult to carry out, and if an alternative measure can be taken that is necessary to protect the user’s rights and interests, the Company will take such alternative measure.

Article 9 (Changes to This Privacy Policy)

  1. The Company may change the contents of this Policy without notifying users, except as otherwise stipulated by laws and regulations or in this Policy.
  2. Unless otherwise specified by the Company, the revised Privacy Policy will become effective when it is posted on this website.

Article 10 (Contact)

For inquiries regarding this Policy, please contact us via the Contact form on this site.